Klaviyo email & SMS for ecommerce brands
Brands running campaigns without a real flow system sit at around 15%. Move the slider and see what that gap is worth to you.
Free. You leave with a written teardown of your account.
$297,600 a year, from a list you have already paid for.
01 / Why this matters now
Acquisition costs keep climbing and they are not coming back down. Your customer sees 70 ecommerce ads a day, has been burned by at least one of them, and now shops around before spending anything. Cold traffic converts worse every quarter. That part is not fixable with a better creative.
What is fixable is what happens after they land. You pay once to get the click. Everything after that can be free.
Touches, all of them paid ads. Sells nothing beyond the offer. The customer still does not know who they are, so they keep browsing.
Touches. 1 paid, 8 in the inbox. Taught them something each time, answered the objection before it was asked, and never once begged for the sale.
Same product. Same price. The order goes to Brand B, and Brand B paid for 1 impression instead of 9.
02 / Why email stalls at 15%
No calendar. No segments. 1 email to the whole list. Your best repeat buyer gets the message written for someone who has not opened since March.
A welcome and a cart abandon, written in an afternoon 2 years ago. 6 of the 8 flows that matter do not exist. Those 6 are the ones that compound.
Send everything to everyone and inbox providers stop trusting the domain. Opens drop. You send more. It gets worse.
None of that is a traffic problem. It is a systems problem, and it is the cheapest line on your P&L to fix.
04 / The system
Not hyper segmentation. Not AI. 4 unglamorous things, done to a standard most brands never reach. Under $1M a month, nothing else is worth your attention.
Most brands convert 2 to 3% of site traffic into subscribers, which is the industry average and a waste of the ad spend that brought them. We test offer, timing and format until it clears 10%. Everything downstream is multiplied by this number, so it goes first.
Built once, running forever, and responsible for most of the revenue. The full spec is below. Advanced automation is a rounding error until these 8 are excellent.
Send 1 or 2 times a week and the customer forgets you exist. Send 5 or more and unsubscribes climb while revenue flattens. 3 to 4 is where revenue per send peaks, and it holds across every account we have run.
Authenticated sending domain, SPF, DKIM and DMARC in place, and sends restricted to engaged profiles. Gmail decides whether any of the above reaches a human. This is not optional work, it is the floor.
05 / The build
Roughly 30 emails. Built, tested and left running. This is the spec we build to on every account.
06 / How we sell
Discounting works until it is the only thing that works. Train a list to wait for 20% off and that is the only price they will ever pay, and you have converted your margin into a habit.
Our emails earn the sale instead. Each one takes a single idea about your product, your process or your category, teaches it in the 3 seconds anyone actually spends looking, and positions what you sell as the answer. Offers get used deliberately, a few times a year, when they carry real weight.
07 / What you get
You send us your promotional dates. We handle everything else and report against revenue.
Pop-up build, offer testing and ongoing A/B tests on form placement and timing. More subscribers from the traffic you already pay for.
Roughly 30 automated emails written, designed, built and tested in your Klaviyo, then optimised continuously rather than left alone.
Monthly calendar, copy, design, segmentation and sending. Not copy handed over for your team to build.
Structured tests every month on subject lines, offers, creative and send timing. What moved, what did not, what happens next.
Authentication, engagement tiers, list cleaning. Your Klaviyo bill goes down as the dead profiles come off.
Monthly, against revenue share and the KPI targets above. Open rates alone are not a result.
08 / The difference
Every agency says strategy, copy and design. Here is where the work usually stops, and where ours does not.
09 / What you can hold us to
A pop-up, or the flow losing you the most money, rebuilt and running. Output in week 1, not a discovery deck.
3 to 4 a week, every one segmented, sized to your list and your margins.
We build 1 end to end. You keep it whatever you decide next. Judge the work on the work.
You talk to the strategist and the copywriter on your account, not a middle layer. If something does not align with how you see the brand, you say it to the person who wrote it.
10 / How it works
We go through your Klaviyo, your flows and last month's sends before we speak. You leave with a written list of what is leaking and what it is worth. No pitch unless you ask.
The one costing you most. Built end to end. You keep it. Nothing signed.
All 8 flows live in 30 days. Fixed scope, fixed price, agreed before anything starts.
Campaigns, testing and monthly reporting against a revenue target. Month to month. If email is not paying for itself, you stop.
Nothing is committed until after step 2.
11 / Fit
12 / Who you would work with
We build email and SMS programmes for ecommerce brands. Capture, flows, campaigns, deliverability. Over $4M in tracked revenue in 2 years, almost all of it on Klaviyo, for brands between $30k and $150k a month.
No hacks in any of it. Copy, timing, segmentation, stories. Done properly and repeated until the number moves.
13 / Questions
14 / Book
We go through your Klaviyo before we speak. On the call you get what we would fix first, in what order, and what it is worth. Take it away and do it yourself if you would rather.
The booking calendar loads here on the live site.
Open the calendarThe Friday teardown
A real brand's capture, flows and campaigns. What is working, what is costing them money, and how we would rebuild it. Useful whether you ever hire anyone.
Check your inbox and click the confirmation link. The first teardown lands Friday.
1 email a week. Unsubscribe link at the top, not buried at the bottom.
